You don’t have to be a digital marketing buff to have seen the acronym ‘SEO’ thrown around on a regular basis, to the point where it’s not often typed out in full anymore. No, it’s not the State Electoral Office or the Spanish Ornithological Society; SEO of course stands for ‘search engine optimisation’, a concept that has become one of the biggest digital marketing strategies of today.
The New Work Mindset is the latest report released by the Foundation for Young Australians (FYA), an organisation that focuses on empowering young people to build a better future. The report involved in-depth analysis of over 2.7 million job advertisements and grouped over 1000 occupations into seven major job clusters based on important skills, day-to-day tasks and working environment. In a nutshell, they are:
The realm of digital marketing encompasses all manner of skills, and the extent to which you use them can vary greatly depending on the position. However, any professional in this industry should have a broad understanding of the areas that underpin marketing on a digital platform. If you are a digital marketer or considering becoming one, here’s what you need as a basis for success in your career:
The veritable explosion of digitalism in the modern age is continually changing the world as we know it. That’s no secret, and the effects can be seen each and every day by browsing the web on your smartphone, sharing a post on social media or streaming a movie to your laptop. It’s no surprise, then, that the digital marketing industry has grown at a rapid rate and doesn’t look like stopping any time soon.
When you embark on a job hunt, you are basically participating in a competition between you and other applicants - often MANY other applicants. Your task is to show an organisation why YOU are the right person for the job, and your CV is often the first impression a recruiter gets of you. There’s no clear cut recipe for the perfect CV, but here are six mistakes that are seen all too commonly in the recruitment world.
Your LinkedIn profile is one of the first things seen by potential employers, contacts and other professionals. As such, creating the right impression is absolutely critical for your professional image.
Whether you knew things weren’t working out or it came completely out of the blue, it’s not easy to be shown the door. Job loss can send tremors throughout your life that affect your sense of identity, purpose, self-esteem, social circles and financial security. Despite everything, the way in which you respond to the hardship can help pave the way for future success.
Last week, our CEO attended an event held by Workible and Chandler Macleod called The Jobs Agenda. The purpose of the event was to open a discussion on the job market, unemployment rates among various groups and what can and should be done to improve people’s chances of getting the role or career they truly want. The event was well attended by senior representatives and executives from large corporates, private educators, recruiters and universities.
We all know how much of an impact social media has had in recent years, but its easy to forget how our online presence can affect our professional lives. Whether you currently have a job or are on the hunt for a new one, it’s important to recognise how social media can shape your career—for better or for worse.
Starting a new role at any level will always involve some form of induction, no matter what industry you operate in. It’s a given that you’ll need a little time to settle in and become accustomed to the processes and culture of the workplace, as each and every business differs from the next.
To some extent, this is inevitable. But are you relying too much on this on-the-job support and training?